Tucked away in the SF Bay Area’s quiet suburb of Lafayette, The Hideout Kitchen is a family-run establishment serving California cuisine made made to warm the soul. As the name implies, the restaurant is hidden in it’s quaint town and provides a cozy ambiance perfect for those looking to escape the hustle and bustle of the Bay Area lifestyle.
Our agency was tasked with creating a Brand Identity System thought speaks to the heart and soul of The Hideout Kitchen. We started with a Brand Discovery that pinpointed The Hideout Kitchen’s place in the market as a down-to-earth bistro offering a fun, hearty menu. The brand positioning is exemplified our centerpiece brunch item, #TheWaffleSandwich. It was also important to the management team, that the new logo and brand system not be a drastic departure from what they currently had.
As you can see below, we have articulated The Hideout Kitchen’s unique place in the marketplace as a playful, yet consistent and aligned visual brand experience.